Where the magic happens


We try to think of a fun and creative way to solve the issues that we face. We use methods like workshops and hackathons. Scribbling on post it’s and whiteboards. We put the best of the best in a 4×4 m meeting room and tell them to solve it.

Having been around a few companies, and always being asked the question how we millennials get creative, I’ve been reflecting on my own creativity. I wouldn’t define myself as a very creative person. I’m good at seeing what looks good or works well and then implementing it in my own way. But in the right setting, I do find myself outrageously creative!

So where does the magic happen?

The last few times it’s been in the basement of the bar Ruby’s in Copenhagen. At the museum Fotografiska in Stockholm during New Years dinner. At a coffee shop by the Helsingborg harbor at sunset. Hanging around at the dinner table after an 18 hour working day with the trainees in the Småland forests.


In a café with the view of Singapores skyline during a thunderstorm

When we get out of our routines. Put our phones down. Relax. Are present. Talk about ideas and concepts. That’s where the magic happens for me.

The people are key as well. Being surrounded by these amazing people that have lived all over the world, started companies, fought for human rights campaigns, climbed actual mountains, created hit websites, mastered technologies, and built their personal empires.

My very best ideas are created when talking to friends over a glass of wine or a drink. It’s almost scary how high percentage of ideas that are created, and decisions that are made in these settings. Where inspiration is sky high and friends act as fabulous motivators. I even have a workshop planned to define my personal values and vision during my Paris trip in March: over a bottle of champagne with friends! A cozy environment is the catalyst for inspiration!

This week I might have found a new calling. Or the very least a great thing to do without asking permission. I prefer to ask for forgiveness after anyway. A small amount of civil olydnad – public disobedience, is good for the business. At least that’s what management has told me over the last few months.

A new design method for building IT systems? I’ve got it!


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